TI cycles (a part of the Murugappa Group), known as the ultimate destination for the best bicycling brands, has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the length and breadth of the country.
They have more than 400 exclusive stores which offer mobility and fitness solutions to all age groups. Following on its trail blazing achievements, BSA Champ Kids’ store will specialise in an exclusive range of kids’ products, ranging from prams, walkers, swing cars, tricycles, cycles and more. The store is intended to target children from the ages of 0 to 8 years. Venkateswara Cycles, 2/204, Mallika Mansion, North Usman Road, T. Nagar, Chennai, is the first exclusive BSA Champ kids store in Chennai.
Speaking on the occasion of the launch, Rajesh Mani, GM – Marketing & Retail, TI Cycles of India said: “We, at TI Cycles, are proud to be the first Indian company to launch a concept store like this. Retail is booming in India and children form a very important part of the retail sales. With a growing Kids Market in India from new-borns to toddlers and pre-schoolers to pre-teens, we will be seeing a rise in Kids-only formats. Colourful and attractive products coupled with an inviting store ambience makes the buying experience pleasurable both for the Kids and parents. We are poised to add more such exclusive storesunder the BSA wing in the future”.
Creating a revolution
TI Cycles was established by the Murugappa Group in the year 1949, in collaboration with Tube Investments, the UK. The first Hercules bicycle rolled out in 1951. Three more brands were added to the portfolio – Phillips in 1959, BSA in 1964 and Montra in 2011. TI Cycles has practically created and perfected every new cycle category in the country. The first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster and the first carbon frame bike were all introduced by TI Cycles. With the changing retail environment, TI Cycles has introduced BSA Hercules exclusive stores, which have revolutionised the bicycle outlet in India. Standing for the core promise of fun, fitness and freedom, TI Cycles offers consumers a range of bicycles, e-scooters, fitness equipment and infant mobility solutions.
Founded in 1900, the Rs 22314 Crores ($4.4 billion) Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including eight listed Companies actively traded in NSE and BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., EID Parry (India) Ltd, Parry Agro Industries Ltd, Tube Investments of India Ltd and Wendt (India) Ltd.
Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Cargill, Mitsui Sumitomo, Morgan Crucible and Sociedad Química y Minera de Chile (SQM). The Group has a wide geographical presence spanning 13 states in India and 5 continents.
Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.